Amazon FBA Calculator UK (2026): Fees, VAT & Profit in GBP
Paste an ASIN, EAN, UPC or ISBN. We read public Amazon.co.uk catalogue data and run our fee engine — referral fee, FBA fulfilment fee, 20% VAT and the Digital Services Fee — and show your net profit, margin and ROI. Free, no signup.
- ✓ Amazon Rate Card Europe, effective 1 February 2026
- ✓ VAT backed out of the price, Digital Services Fee included
- ✓ The same engine that scans whole supplier lists — no account needed for the calculator
We read the live amazon.co.uk price, category, size and fees. No account needed.
Short answer: what Amazon UK charges per unit
- Referral fee: 15% of the VAT-inclusive price for most categories; 7% for consumer electronics, computers, large appliances and tyres; never less than £0.25 per item.
- FBA fulfilment fee: from £1.83 for a light envelope up to 20 g, or £1.46 under Low-Price FBA (items at or below £20).
- Digital Services Fee: 2% of referral + FBA fees for a UK-established seller (3% if established in France, Italy or Spain).
- Profit = price ÷ 1.20 (VAT out) − your cost − fees. Margin is profit over the net sale; ROI is profit over your cost.
Worked example: a £24.99 Home & Kitchen product
- Sell price £24.99 (incl. VAT)
- Your cost £9.50
- Home & Kitchen
- 350 g, 20 × 15 × 8 cm
- FBA
- Established in the UK
- • Calculated for a VAT-registered business.
Computed live by the same engine as the calculator above, for a UK-established, VAT-registered seller. Storage, inbound shipping, returns and advertising are not included.
How the Amazon UK FBA calculator works (5 steps)
- 1
Net sale price
Amazon prices include 20% VAT. Net sale = price ÷ 1.20 — the amount you keep before any fee.
- 2
Referral fee
Charged on the VAT-inclusive price, by category rule (flat, threshold or tiered), with a £0.25 minimum and a £0.50 closing fee on media. Thresholds in Amazon’s rate card are total prices including VAT.
- 3
FBA fulfilment fee
By size tier and shipping weight — the greater of unit weight and dimensional weight (L × W × H ÷ 5,000) — for parcels; envelopes use unit weight only. Low-Price FBA applies to items at or below £20 (£10 in some categories).
- 4
Digital Services Fee
A percentage of the referral and FBA fees that depends on the country your business is established in — pick it in the calculator.
- 5
Profit, margin, ROI
Profit = net sale − your cost − fees. Margin = profit ÷ net sale. ROI = profit ÷ (your cost + prep). The calculator assumes you are VAT-registered, so Amazon’s fees carry no VAT cost.
Amazon UK seller fees in 2026: referral fees by category
Most categories pay 15% of the total price including VAT; electronics and computers pay 7%; a handful of categories change rate at a price threshold. Two mechanics matter: a “threshold” rule charges the whole price at the rate of the band the price lands in (Beauty at £17 → 15% of £17), a “portion” rule charges each band separately, like tax brackets.
| Category | Referral fee (on the VAT-inclusive price) |
|---|---|
| Everything else (default) | 15% |
| Consumer electronics, computers, large appliances, tyres | 7% |
| Tools & home improvement | 13% |
| Clothing & accessories (FBA) | 5% up to £15 · 10% £15–£20 · 15% £20–£40 · 7% on the portion above £40 |
| Beauty, health & personal care, baby | 8% up to £10, then 15% of the whole price |
| Grocery | 5% up to £10, then 15% of the whole price |
| Home (excluding kitchen) | 8% up to £20, then 15% of the whole price |
| Kitchen | 15% |
| Electronics accessories | 15% on the first £100, 8% on the portion above |
| Furniture | 15% on the first £175, 10% on the portion above |
| Jewellery | 20% on the first £225, 5% on the portion above |
| Watches | 15% on the first £225, 5% on the portion above |
| Amazon device accessories | 45% |
| Minimum per item | £0.25 |
| Media closing fee (books, music, DVD, video games, software) | £0.50 per item, on top of the referral fee |
Amazon Rate Card Europe effective 1 Feb 2026, as applied by our fee engine (app/fees/referral_tables.py); checked against sell.amazon.co.uk/pricing on 3 Sep 2026.
Amazon UK FBA fees by size tier (1 February 2026)
The FBA fulfilment fee depends on the size tier and the shipping weight. Envelopes are up to 33 × 23 cm and 2.5, 4 or 6 cm thick; a small parcel is up to 35 × 25 × 12 cm and 3.9 kg; a standard parcel up to 45 × 34 × 26 cm and 11.9 kg. Parcels use the greater of unit weight and dimensional weight (L × W × H ÷ 5,000); envelopes use unit weight only.
| Size tier | Shipping weight | Fee |
|---|---|---|
| Light envelope | up to 20 g | £1.83 |
| Light envelope | up to 100 g | £2.08 |
| Standard envelope | up to 460 g | £2.16 |
| Large envelope | up to 960 g | £2.72 |
| Small parcel | up to 150 g | £2.91 |
| Small parcel | up to 3,900 g | £3.27 |
| Standard parcel | up to 900 g | £3.06 |
| Standard parcel | up to 11,900 g | £3.58 |
| Small oversize | from 760 g | £3.49 + £0.25 per additional kg |
| Hazmat / lithium batteries | any | + £0.10 per unit |
Amazon Rate Card Europe effective 1 Feb 2026 (app/fees/fba_estimator.py). Honesty note: Amazon’s live fee estimates run about 1.5% above the printed card across every tier (measured on 266 fee probes in June 2026), so the calculator multiplies table values by 1.015.
Low-Price FBA
Items priced at or below £20 — £10 for Beauty & Health, Grocery, Books, Office, Business & Industrial, Kitchen and Amazon device accessories — get lower fulfilment fees automatically.
| Size tier | Shipping weight | Low-Price fee |
|---|---|---|
| Light envelope | up to 20 g | £1.46 |
| Light envelope | up to 100 g | £1.70 |
| Standard envelope | up to 460 g | £1.87 |
| Large envelope | up to 960 g | £2.42 |
| Small parcel | up to 400 g | £2.70 |
Amazon Rate Card Europe effective 1 Feb 2026, Low-Price FBA tables (app/fees/fba_estimator.py); sell.amazon.co.uk/pricing confirms eligibility at or below £20.
What the calculator does not include
- Monthly storage fees
- Inbound shipping to Amazon’s warehouse
- Returns and refund administration
- Advertising
- Prep — the bulk scanner has a per-unit prep cost field
UK VAT in the profit calculation (20%, plus zero-rated categories)
The price a buyer sees on Amazon.co.uk includes 20% VAT, so the calculator divides it by 1.20 before anything else; the referral fee, however, is charged on the VAT-inclusive price. Some categories carry a reduced or zero rate on the sale: books and children’s clothes and footwear are zero-rated, most food is zero-rated (not confectionery, crisps, hot food or soft drinks), children’s car seats are 5%, and pet food is standard-rated at 20%.
The calculator flags a possible reduced rate only for products with a known category, and applies it only when you tick the box — Amazon defaults to the standard Product Tax Code, so the reduced rate is your PTC choice.
Digital Services Fee on Amazon.co.uk
Since 20 March 2026 Amazon adds a Digital Services Fee to the referral and FBA fees on the UK store. The rate depends on where your business is established: 2% for a seller established in the UK, 3% for a seller established in France, Italy or Spain. Sellers established elsewhere are invoiced about 2.2% — measured on real seller invoices, while Amazon’s published schedule says 2%. The fee is part of the base on which VAT on fees is charged.
The “Your business is established in” selector in the calculator picks the right row, so the fee line matches what you would actually be invoiced.
FBA vs FBM on Amazon UK
Choosing FBM removes the FBA fulfilment fee and the Digital Services Fee on it; the referral fee is the same in every category except clothing above £40. There, an FBA seller pays 7% only on the portion above £40, while an FBM seller pays 15% on the whole price — a difference we measured against Amazon’s own fee preview. The calculator applies the right curve for the fulfilment you select.
ASIN, EAN, UPC or ISBN — which code to paste
An ASIN is Amazon’s 10-character listing identifier (B0C4G2DPCB). An EAN is a 13-digit GS1 barcode used in the UK and Europe; a UPC is the 12-digit North American form. GS1 states that shorter formats filled with leading zeros “still convey the same GTIN identifier”, so a 12-digit UPC and the same digits with a leading zero as a 13-digit EAN are one product — 46,732 code pairs in our database differ only by that zero. Spreadsheets often drop the leading zero of a UPC, leaving 11 digits; the calculator pads it back. Books use ISBNs: an ISBN-13 is a GTIN-13 with a 978/979 prefix, and an ISBN-10 is converted before the lookup.
Amazon wholesale in the UK: from supplier price list to order
Wholesale on Amazon.co.uk means buying from UK or EU distributors at trade prices and selling on listings that already exist, where the Buy Box and the number of competing sellers decide how much you sell. The numbers on this page are what you need per unit; a supplier price list has hundreds or thousands of units, and the same fee engine runs on every row of it.
If you source from EU suppliers, customs and freight on stock coming into the UK are a real cost the calculator cannot know — add them as a per-unit prep cost in the bulk scanner so the profit reflects your landed price.
FAQ — Amazon FBA calculator for UK sellers
How does this Amazon FBA calculator UK work?
Paste an ASIN, EAN, UPC or ISBN and your cost. We read the product’s price, category, size and fees from public Amazon.co.uk catalogue data and run the same fee engine our bulk scanner uses: referral fee, FBA fulfilment fee, Digital Services Fee and 20% VAT, then profit, margin and ROI. If a product is not on Amazon yet, enter the price, category and size by hand.
Which Amazon UK fees are included — and which are not?
Included: referral fee by category (with the £0.25 minimum and the £0.50 media closing fee), FBA fulfilment fee by size tier including Low-Price FBA, the Digital Services Fee and VAT. Not included: monthly storage, inbound shipping, returns, advertising and prep.
What is the Amazon UK referral fee in 2026?
15% of the VAT-inclusive price for most categories, 7% for consumer electronics, computers, large appliances and tyres, 13% for tools, with threshold rules in beauty, grocery, home and clothing. The minimum is £0.25 per item. Rates follow Amazon’s Rate Card Europe effective 1 February 2026.
How much is the FBA fee per unit in the UK?
From £1.83 for a light envelope up to 20 g and £2.91 for a small parcel up to 150 g, rising with weight and size; oversize items add a per-kilogram charge. Items at or below £20 qualify for Low-Price FBA, from £1.46. Amazon’s live estimates run about 1.5% above the printed card, and the calculator applies that.
Does the calculator handle UK VAT and zero-rated products?
Yes. The sale price is divided by 1.20 to remove VAT; the referral fee is charged on the VAT-inclusive price. Books, children’s clothes and most food are zero-rated, children’s car seats are 5%. A reduced rate is only applied when you tick it, because Amazon defaults to the standard Product Tax Code.
What is the Digital Services Fee and which rate applies to me?
A percentage Amazon adds to referral and FBA fees since 20 March 2026: 2% if your business is established in the UK, 3% if established in France, Italy or Spain, about 2.2% (measured on invoices) for sellers established elsewhere. Choose your country of establishment in the calculator.
Can I paste an EAN, UPC or ISBN instead of an ASIN?
Yes. The type is detected automatically. 11-digit UPCs that lost their leading zero in a spreadsheet are padded back, and an ISBN-10 is converted to its ISBN-13.
Is this also an FBA revenue calculator?
Revenue is the VAT-inclusive price the buyer pays. Your payout is the net sale minus Amazon’s fees; your profit is the payout minus what the unit cost you. The calculator shows all three lines, so it answers the revenue question and the profit question at once.
How many free lookups do I get?
A limited number of product lookups per hour per visitor — manual entry always works. The bulk scanner has no lookup limit: it takes a whole supplier list at once.
Do I need a Seller Central account, and what does Profit Scanner cost?
No account is needed for the calculator. Signing up starts a 7-day Premium trial, then the Free plan stays: 3 scans a month, up to 3,000 rows each. Paid plans: Starter €19.99/month (10 scans, 10,000 rows), Pro €49.99/month (100,000 rows), Premium €79.99/month (200,000 rows), prices excluding VAT.
Also calculate for other Amazon marketplaces
Run this on your whole price list
Upload a supplier list with EANs, UPCs or ASINs and get the same fees and profit on every row. 7-day Premium trial at sign-up, then a free plan with 3 scans a month.