Find Wholesale Suppliers in Europe for Amazon FBA

Sourcing products from European suppliers offers distinct advantages for Amazon FBA sellers: shorter lead times, no import duties (within the EU), and products already compliant with European regulations. But finding legitimate wholesalers takes effort.

This guide covers where to find European wholesale suppliers, how to verify them, and common mistakes to avoid.

Why Source from Europe?

Before diving into where to find suppliers, consider why European sourcing makes sense:

Advantages Over Asian Sourcing

Faster lead times: 3-7 days vs 4-8 weeks from China
No import duties: Intra-EU shipments are duty-free
CE compliance: Products already meet EU safety standards
Smaller MOQs: Many EU distributors accept smaller orders
Easier communication: Similar time zones, clearer contracts
Quality control: Easier to visit suppliers and inspect goods

Disadvantages

Higher unit costs than manufacturing in China
Limited product selection in some categories
Less customization options

European sourcing works best for branded products and wholesale arbitrage, not private label manufacturing.

Online Wholesale Platforms

These platforms connect Amazon sellers with verified European distributors:

Qogita

Website: qogita.com

Over 500,000 wholesale products from 500+ verified distributors
Categories: health, beauty, home, electronics
Single checkout for multiple suppliers
Guaranteed authenticity (important for Amazon compliance)
Focus on European market

Eany.io

Website: eany.io

Real-time stock data and pricing
Access to thousands of brands
Designed for Amazon marketplace sellers
Transparent pricing model

BigBuy

Website: bigbuy.eu

200,000+ products across multiple categories
Sports, Electronics, Fashion, Home, Kitchen, Toys, Pets
FBA prep services available
Dropshipping option for testing products
European warehouse network

UK-Specific Suppliers

For sellers focused on the UK market (post-Brexit):

Pound Wholesale

UK's leading importer of discounted merchandise
No minimum order amount
Small 12-24 piece boxes available
Fast UK delivery
Categories: household, toys, electronics, tools, pet supplies

Puckator

Experience working with Amazon sellers
FBA labeling and packaging services
Giftware and novelty products
Competitive wholesale pricing

Rashmian

30+ years in business
Branded consumer electronics and accessories
Authorized distributor for major brands
Proper invoicing for Amazon requirements

Wholesale Directories

These databases help you find suppliers across categories:

Worldwide Brands

Directory of certified wholesalers, manufacturers, and distributors
Over 16 million products listed
Suppliers primarily in US, UK, and Europe
Verified wholesale pricing
One-time fee for lifetime access

Europages

B2B platform with European company database
Search by product category and country
Free to search
Good for finding direct manufacturers

Kompass

Global B2B company directory
Detailed company profiles
Filter by revenue, employees, certifications
Useful for finding larger distributors

Trade Shows

Nothing beats meeting suppliers face-to-face. These are the major European trade shows for 2026:

Ambiente (Frankfurt, Germany)

Dates: 6-10 February 2026

Europe's biggest consumer goods show
4,600+ exhibitors, 148,000 participants
Categories: interior décor, kitchenware, gifts, personal accessories
Global Sourcing area for high-volume business
Runs alongside Creativeworld and Christmasworld

Ambiente is ideal for finding home goods, kitchen products, and giftware suppliers.

Spring Fair (Birmingham, UK)

Dates: 1-4 February 2026

UK's leading retail trade event (75 years running)
Strong European exhibitor presence returning post-Brexit
Suppliers from Spain, Germany, Italy, France, Sweden, Poland
New Canadian pavilion for 2026
Gift, home, and retail products

Spring Fair is the best option for UK-focused sellers.

Autumn Fair (Birmingham, UK)

Dates: 6-9 September 2026

Home, gift, and retail trade fair
Good for seasonal product sourcing
Pre-Christmas buying season

Direct Brand Contact

One of the most effective strategies: contact brands directly.

How to Find Direct Opportunities

Identify products selling well on Amazon (use tools like Keepa or Jungle Scout)
Find the brand owner (usually listed on product packaging or brand registry)
Check their website for distributor/wholesale inquiry forms
Contact them professionally with a business proposal

What Brands Want to See

Registered business (LLC, Ltd, GmbH, etc.)
VAT number
Professional website and email domain
Clear explanation of your sales channels
Evidence of existing Amazon presence (if you have it)

Pro tip: Smaller and mid-sized brands are more likely to open new wholesale accounts. Major brands often have exclusive distribution agreements.

Verifying Legitimate Suppliers

Not every company claiming to be a wholesaler actually is. Look for these signs:

Red Flags

❌ No physical warehouse address
❌ Prices too close to retail (they're just reselling)
❌ Require payment via cryptocurrency or Zelle
❌ Won't provide proper invoices
❌ No business registration or VAT number
❌ Pushy sales tactics or unrealistic discounts

Green Flags

✓ Request your business registration/VAT number
✓ Have a physical warehouse (you can visit)
✓ Accept professional payment methods (bank transfer, credit)
✓ Provide proper commercial invoices
✓ Have been in business for several years
✓ Can show authorization from brands they carry

Common Mistakes to Avoid

1. Buying from Unauthorized Resellers

Amazon requires valid invoices from authorized suppliers. If you buy from unauthorized sources, you risk:

Inauthentic product complaints
Listing suspensions
Account deactivation

Always ask: "Are you authorized to distribute this brand?" Get it in writing.

2. Ignoring MAP Policies

Many brands have Minimum Advertised Price (MAP) policies. Selling below MAP can get you:

Cut off from the supplier
Reported to the brand
Account issues if the brand complains to Amazon

3. Not Checking Amazon Restrictions

Before committing to inventory, verify:

You're ungated in the category
The brand isn't restricted
No IP complaints on the listing
The product isn't hazmat or oversized

4. Over-ordering on First Purchase

Start small. Order a test batch to verify:

Product quality matches listing
Packaging is sellable
Supplier delivers on time
Products actually sell at your target price

Building Supplier Relationships

The best wholesale deals come from relationships, not one-time transactions.

How to Become a Preferred Buyer

Pay on time (or early)
Order consistently rather than sporadically
Communicate professionally
Don't haggle aggressively on first orders
Scale your orders as you prove yourself

What You Can Negotiate Over Time

Better unit pricing
Payment terms (Net 30, Net 60)
First access to clearance stock
Exclusive distribution rights
Co-marketing opportunities

Analyzing Deals Before Committing

Before you place a wholesale order, run the numbers. You need to account for:

Unit cost
Shipping to Amazon (or your prep center)
FBA fees (fulfillment + storage)
Amazon referral fees
VAT (if applicable)
Returns and refunds (estimate 2-5%)

A product that looks profitable at 30% margin might actually be break-even after all costs. Use a wholesale scanner to quickly evaluate price lists and identify products worth pursuing.

Key Takeaways

European sourcing offers faster delivery and no intra-EU duties
Online platforms like Qogita and BigBuy simplify supplier discovery
Trade shows (Ambiente, Spring Fair) are excellent for building relationships
Always verify suppliers are authorized distributors
Start small, build trust, then scale
Run profitability analysis before committing to inventory

Finding good suppliers takes time, but once you have reliable partners, wholesale becomes a repeatable, scalable business model.

How to Find Wholesale Suppliers in Europe for Amazon FBA