Pan-European FBA in 2026: Complete Guide for EU Sellers
Pan-European FBA is one of the most powerful tools for Amazon sellers looking to scale across Europe. Instead of managing separate inventory pools in each country, you send products to one fulfillment center and let Amazon distribute them across the continent.
But with great power comes complexity—especially around VAT. This guide covers everything you need to know about Pan-European FBA in 2026.
What is Pan-European FBA?
Pan-European FBA is an inventory placement program that allows you to:
- Send inventory to one Amazon fulfillment center in Europe
- Amazon automatically distributes your stock across multiple EU countries based on demand
- Pay local fulfillment fees (not cross-border rates)
- Offer Prime delivery across all EU marketplaces
The result: faster delivery times, lower fulfillment costs, and better visibility across 8+ European marketplaces.
Countries Included in Pan-European FBA
As of 2026, Pan-European FBA covers these marketplaces:
| Country | Marketplace | Storage Available |
|---|---|---|
| Germany | amazon.de | ✓ |
| France | amazon.fr | ✓ |
| Italy | amazon.it | ✓ |
| Spain | amazon.es | ✓ |
| Netherlands | amazon.nl | ✓ (Required from June 2025) |
| Poland | amazon.pl | ✓ |
| Sweden | amazon.se | ✓ |
| Czech Republic | — | ✓ (Storage only) |
| Belgium | amazon.com.be | ✓ |
| Ireland | — | ✓ |
Important: The UK is no longer part of Pan-European FBA since Brexit (January 2021). To sell with FBA in the UK, you need separate inventory in UK fulfillment centers.
How Pan-European FBA Works
Step 1: You Send Inventory to One Country
Choose a home marketplace (usually Germany, as it has the largest EU market). Ship your products to the designated fulfillment center.
Step 2: Amazon Analyzes Demand
Amazon's algorithm predicts where your products will sell. It considers historical sales data, seasonal trends, and regional demand patterns.
Step 3: Amazon Distributes Your Stock
Your inventory is automatically moved to fulfillment centers across Europe—at no additional transfer cost to you. This happens behind the scenes.
Step 4: Local Fulfillment
When a customer in Italy orders your product, it ships from an Italian fulfillment center (not cross-border from Germany). This means:
- Faster delivery (1-2 days vs 3-5 days)
- Lower fulfillment fees (local rates, not EFN cross-border rates)
- Better customer experience = better reviews and Buy Box performance
Pan-EU vs EFN vs MCI: Understanding Your Options
| Feature | Pan-European FBA | EFN (European Fulfillment Network) | MCI (Multi-Country Inventory) |
|---|---|---|---|
| Inventory Location | Amazon distributes automatically | Single country only | You choose which countries |
| Transfer Cost | Free (Amazon moves stock) | N/A (no transfers) | You pay for each shipment |
| Fulfillment Fees | Local rates | Cross-border rates (higher) | Local rates |
| VAT Complexity | High (register in all storage countries) | Low (only home country) | Medium (only countries you choose) |
| Best For | High-volume EU sellers | Testing EU markets | Strategic expansion |
Requirements to Join Pan-European FBA
1. Professional Seller Account
You need an Amazon Professional selling account (not Individual). This costs €39/month excluding VAT.
2. VAT Registration in Storage Countries
This is the most significant requirement. You must be VAT registered in every country where Amazon stores your inventory.
In practice, this means registering for VAT in potentially 7-8 countries:
- Germany (19%)
- France (20%)
- Italy (22%)
- Spain (21%)
- Poland (23%)
- Czech Republic (21%)
- Netherlands (21%) — Required from June 2025
- Sweden (25%)
Non-EU sellers note: If your company is based outside the EU (US, UK, Canada), you'll need to appoint a fiscal representative in many countries, which adds cost and complexity.
3. Eligible Products
Not all products qualify for Pan-EU. Check your eligibility using the Pan-European Eligible ASIN Report in Seller Central. Products must:
- Be FBA-eligible
- Not be hazardous materials (some restrictions)
- Have valid product identifiers (EAN/UPC)
- Meet Amazon's quality standards
4. Performance Standards
Amazon requires sellers to maintain good account health metrics to participate.
Fee Structure
Fulfillment Fees
Pan-European FBA uses local fulfillment fees based on:
- Product size tier (small standard, large standard, small oversize, etc.)
- Weight (actual or dimensional, whichever is greater)
- Marketplace where the order is placed
Dimensional weight formula: (Length × Width × Height in cm) ÷ 5000
With Amazon's 2026 fee reductions, fulfillment fees are now approximately £0.26/€0.32 lower per unit than 2025 rates.
Storage Fees
Monthly storage fees vary by:
- Time of year (higher October-December)
- Product size (oversized costs more)
- Country (rates differ by fulfillment center location)
Note: Storage fees increased slightly in 2026, so inventory management is crucial.
No Transfer Fees
One major advantage: Amazon moves your inventory between countries at no cost. With EFN, you pay cross-border fulfillment fees. With MCI, you pay for each shipment you create. Pan-EU eliminates these costs.
VAT: The Critical Challenge
VAT compliance is the most complex aspect of Pan-European FBA. Here's what you need to know:
Why VAT Registration is Mandatory
When Amazon stores your inventory in a country, you have a taxable presence there. You must:
- Register for VAT in that country
- File regular VAT returns (usually monthly or quarterly)
- Pay VAT on sales made to customers in that country
OSS (One-Stop-Shop) Limitations
The EU's One-Stop-Shop scheme simplifies VAT for cross-border sales, but it does not cover Pan-EU inventory movements. You still need individual VAT registrations in storage countries.
OSS only applies to:
- B2C sales shipped from your home country to another EU country
- It does NOT apply when inventory is already stored locally
Managing VAT Compliance
Options for handling multi-country VAT:
- Amazon VAT Services: Free for eligible sellers, handles registration and filing
- Third-party providers: Hellotax, Avalara, Taxdoo (€100-200/month per country)
- In-house accountant: Only if you have significant volume
How to Set Up Pan-European FBA
Step-by-Step Process
- Get VAT registered in your home country first (usually Germany)
- Register for VAT in additional EU countries (or use Amazon VAT Services)
- Enable Pan-European FBA in Seller Central: Settings → Fulfillment by Amazon → Pan-European FBA
- Check product eligibility using the ASIN report
- Create unified listings with the same FNSKU across all marketplaces
- Enroll eligible ASINs in the Pan-EU program
- Ship inventory to your designated fulfillment center
- Monitor distribution via the Inventory Performance Dashboard
Pros and Cons
Advantages
- ✓ Lower fulfillment costs (local rates vs cross-border)
- ✓ Faster delivery = Prime eligibility across all marketplaces
- ✓ No transfer fees when Amazon moves inventory
- ✓ Better Buy Box performance due to faster shipping
- ✓ Simplified logistics — one shipment, multiple countries
- ✓ Access to 400M+ EU consumers
Disadvantages
- ✗ VAT complexity — registration in up to 8 countries
- ✗ Compliance costs — VAT filing fees add up
- ✗ Less control over inventory placement
- ✗ Language barriers for customer service
- ✗ Returns complexity — may be processed in different countries
Is Pan-European FBA Right for You?
Consider Pan-EU If:
- You sell 100+ units/month in Europe
- You have established demand across multiple EU countries
- You can handle VAT compliance (or afford a provider)
- Fulfillment costs significantly impact your margins
Stick with EFN If:
- You're testing the EU market
- Low sales volume (<50 units/month)
- You want to minimize VAT complexity
- You're unsure about EU demand for your products
Key Takeaways
- Pan-European FBA can significantly reduce fulfillment costs for EU sellers
- The main complexity is VAT registration in multiple countries
- Netherlands became a required marketplace as of June 2025
- The UK is not included — requires separate FBA setup
- Amazon's 2026 fee reductions make Pan-EU more attractive than ever
Before enrolling, run the numbers. Calculate your potential savings from local fulfillment fees versus the cost of multi-country VAT compliance. For high-volume sellers, Pan-EU is usually a clear win. For lower volumes, the math may favor staying with EFN.