Bulk Scan for Amazon Wholesale: How I Analyze a Supplier Price List (Buy Box, Fees, ROI, Hazmat, Restrictions)
I’ve had supplier lists that look amazing at first glance. Then you scan them and realize most of the “profit” was fake. The Buy Box was a spike. The fees were heavier than expected. Or half the catalog is Hazmat and you can’t even send it to FBA.
Bulk scanning fixes the speed problem. It doesn’t fix judgment. That part is still on you.
Step 1: Clean the price list before you scan
I don’t overthink this. I just make sure the file has a barcode column and a cost column. EAN or UPC works. If the supplier uses internal SKUs only, scanning gets messy fast.
Also check pack sizes. One “unit” might be a case of 6. If you miss that, your ROI math will be trash.
Step 2: Run a bulk scan, then filter hard
Bulk tools can scan insanely fast. I’ve seen scans run at about 6 million products per hour. Speed is great. But it also means you’ll get a mountain of results.
So I start with upfront filters. These are my default wholesale filters in 2026:
Net profit per unit: at least $2
ROI: above 10%
Sales rank: 50,000 or lower
Competition: Not to many FBA seller many search for 2-3 FBA sellers
That last one surprises people. I like seeing multiple FBA sellers. It usually means the listing is stable. It also means the Buy Box rotates in a predictable way. One-seller listings can be a trap. They can also be fine. But I don’t want to manually review 400 “maybe” items.
Step 3: Don’t trust the current Buy Box without history
The current Buy Box price is a snapshot. Snapshots lie. A random promo can inflate price for a day. Then you buy, send inventory, and the price snaps back down.
I always check Buy Box history after filtering. I’m looking for two things:
Price behavior: does it hold a normal range, or does it whip around?
Demand consistency: does sales rank stay healthy, or does it spike once?
If the chart looks like a heart monitor, I usually pass. I’m not trying to be a hero.
Step 4: Build profit the way it works in real life
Most bulk scans will calculate Amazon fees and FBA costs. That’s table stakes. The problem is the “other stuff” that eats you alive.
Here’s how I think about the math:
Sale proceeds: Buy Box price minus per-item fee and other Amazon fees
True profit: sale proceeds minus product cost, inbound shipping, prep cost, and storage
ROI: profit divided by cost
Margin: profit divided by Buy Box price
Inbound and prep vary a lot. I can’t give you a universal number. But you still need placeholders. If you ignore them, your scan results will look better than reality.
Storage is the silent killer
Storage fees matter more now because holding time can erase your edge. Standard storage runs about $0.75–$2.40 per cubic foot per month. That range is wide for a reason. Size tier changes everything.
Then you’ve got time-based pain:
Aged inventory surcharge (271–365 days): $1.50–$4.30 per cubic foot
Long-term storage (365+ days): $6.90 per cubic foot or $0.15 per unit
If you’re buying slow movers, those fees turn “$2 profit” into “why did I do this.” Fast.
Step 5: Screen for Hazmat, restrictions, and other landmines
This is where I see new wholesale sellers get wrecked. They scan for profit. They buy. Then Amazon blocks the ASIN. Or it needs Hazmat approval. Or it’s meltable and gets stranded in summer.
During bulk analysis, I want alerts for:
Hazmat
Restrictions (you can’t list, or you can’t use FBA, or it does need special handling)
IP risk
Meltable
Fragile
Heavy or bulky
Even if a tool flags it, I still verify. Bulk scans can be wrong. Amazon can change a restriction overnight. That’s annoying, but it’s normal.
Step 6: Manual validation on the short list
After filtering, I only review the survivors. That’s the whole point. I’ll pull up the Keepa graph and sanity-check the listing.
My quick manual checklist looks like this:
Buy Box history looks stable
Sales rank history looks steady
FBA seller count makes sense for the category
No weird variation issues or bundle confusion
No obvious restriction or Hazmat headache
If it passes, then I think about negotiation. A 10% ROI filter is fine for first pass. You might improve it with better cost later. But you can’t negotiate your way out of a bad chart.
Where Profit Scanner fits in
I use Profit Scanner to surface signals fast. It helps enrich a supplier sheet with Buy Box data, fees, ROI, competition, and flags. It reduces blind spots. It doesn’t replace the final decision.
Bulk scanning is a funnel. Filter hard. Validate calmly. And don’t buy problems you could’ve spotted in five minutes.