Amazon Cuts European FBA Fees for 2026: Complete Guide to New Rates
Amazon has announced one of its largest fee reductions ever for European sellers, effective from late 2025 through early 2026. The changes will save sellers an average of £0.15/€0.17 per unit across European marketplaces.
If you sell on Amazon Europe, these updates directly impact your profit margins. Here's everything you need to know about the new fee structure and how to take advantage of it.
Summary of Changes
Amazon is implementing fee reductions in two phases:
- December 15, 2025: FBA fulfillment fee cuts and clothing referral fee reductions
- January 5, 2026: Additional referral fee cuts for multiple categories and Low-Price FBA extension
December 2025 Changes
FBA Fulfillment Fee Reductions
Parcel fulfillment fees in the UK, Germany, France, Italy, and Spain have been reduced by an average of:
- £0.26 per unit (UK)
- €0.32 per unit (EU marketplaces)
This builds on previous parcel fee decreases introduced in 2025, making fulfillment significantly cheaper for FBA sellers.
Clothing and Accessories Referral Fees
| Price Range | Old Rate | New Rate | Savings |
|---|---|---|---|
| Items ≤ £15/€15 | 8% | 5% | 3 percentage points |
| Items £15-20/€15-20 | 15% | 10% | 5 percentage points |
For sellers in the clothing category, this represents a significant margin improvement on lower-priced items.
January 2026 Changes
Referral Fee Reductions by Category
| Category | Price Range | Old Rate | New Rate |
|---|---|---|---|
| Home Products | ≤ £20/€20 | 15% | 8% |
| Pet Clothing & Food | ≤ £10/€10 | 15% | 5% |
| Grocery & Gourmet | ≤ £10/€10 | 8% | 5% |
| Vitamins, Minerals & Supplements | ≤ £10/€10 | 8% | 5% |
The Home Products category sees the most dramatic cut—from 15% to just 8% on items priced at or below £20/€20. That's nearly half the previous referral fee.
Low-Price FBA Extended to £20/€20
This is a significant change. Previously, Low-Price FBA rates only applied to very low-priced items. Now:
- Products priced at or below £20/€20 qualify for reduced Low-Price FBA rates
- Average savings: £0.40/€0.45 per unit
This makes FBA much more viable for mid-priced products that previously had tight margins.
Promotional Fee Caps Lowered
Best Deals and Lightning Deals now have lower variable fee caps:
- UK: £200
- Germany: €300
- France, Italy, Spain: €100
What's Increasing
Not all changes favor sellers. Amazon is making selective increases to optimize network efficiency:
- Monthly storage fees (slight increase)
- Return-to-seller fees
- Liquidation fees
- FBA fulfillment fees in Netherlands, Sweden, Belgium, Ireland, and Poland
Combined impact of these increases: approximately £0.02/€0.02 per FBA unit sold.
The net effect is still strongly positive—sellers save an average of £0.15/€0.17 per unit after accounting for all changes.
Impact on Your Business
Who Benefits Most
- Low-to-mid price sellers: The Low-Price FBA extension and referral fee cuts target products under £20/€20
- Clothing sellers: Referral fee cuts from 8%→5% and 15%→10% are substantial
- Home category sellers: The 15%→8% cut is enormous for items under £20
- Pet and grocery sellers: Referral fees dropping to just 5% on low-priced items
High-Volume Seller Example
Consider a seller moving 10,000 units per month in the UK:
- FBA savings: 10,000 × £0.26 = £2,600/month
- If selling clothing under £15 (5% vs 8% on £15 items): 10,000 × £0.45 = £4,500/month
- Total potential savings: £7,100/month or £85,200/year
How to Take Advantage
1. Review Your Product Pricing
Products priced just above £20/€20 may benefit from a slight price reduction to qualify for Low-Price FBA rates. Run the numbers—the £0.40-0.45 per unit savings could more than offset a small price cut.
2. Recalculate Your Margins
With lower fees, some products that were previously borderline profitable may now make sense. Use a profit calculator that accounts for the new 2026 fee structure to re-evaluate your wholesale lists.
3. Consider Category Expansion
The dramatic cuts in Home Products (15%→8%), Pet (15%→5%), and Grocery (8%→5%) make these categories more attractive. If you've been avoiding them due to tight margins, it's time to reconsider.
4. Factor in Storage Changes
While fulfillment fees are down, storage fees are up slightly. Optimize your inventory levels to avoid excess storage charges eating into your savings.
When Do These Changes Take Effect?
| Date | Changes |
|---|---|
| December 15, 2025 | FBA fulfillment fee cuts, Clothing referral fee reductions |
| January 5, 2026 | Home, Pet, Grocery, VMS referral cuts; Low-Price FBA extension; Deal fee cap changes |
Bottom Line
Amazon's 2026 fee changes represent real savings for European sellers—an average of £0.15/€0.17 per unit. The biggest winners are sellers of lower-priced items across clothing, home, pet, and grocery categories.
Take time to recalculate your margins with the new fee structure. Products that didn't work before might now be profitable, and products that were marginally profitable could become winners.
For wholesale sellers analyzing price lists, these fee changes directly impact which products pass your profitability thresholds. Make sure your analysis tools are updated to reflect the 2026 rates.